To this day, Puerto Rican artists are continuing to make history and achieve global success with Bad Bunny among the five most listened to singers in 2019<\/a>, and thanks to streaming platforms, this growth likely won\u2019t stop any time soon. Just in the first two months of 2020, Bad Bunny has already become this year\u2019s artist with the most streams on Spotify in one day. We have also already seen Puerto Rican artists performing at one of the most-watched events in American television at the Super Bowl half time show and witnessed Puerto Rican artists winning both \u201cRemix Of The Year\u201d and \u201cNew Artist Male\u201d at the Premio Lo Nuestro in Miami.<\/p>\n The tale of the tape? In about five years, Bad Bunny went from aspiring urban singer packing groceries to winning coveted awards and appearing at the Super Bowl\u2019s halftime show alongside Shakira, Jennifer L\u00f3pez and J Balvin.<\/p>\n With Latin music revenues showing the fastest growth in the global music industry<\/a>, it\u2019s an interesting time to start considering music as an economic export. Right now, pharmaceuticals and rum account for over 50 percent<\/a> of the island\u2019s exports, but where would these stand if exporting music was worked into the economy?<\/p>\n Music as an export is not a new concept. In fact, South Korea\u2019s boyband BTS is worth more than $3.6 billion to the country\u2019s economy every year<\/a>, and experts estimate their economic value over the next 10 years at $37 billion. BTS\u2019 global success is not the only thing they have in common with Puerto Rican artists, though. The boyband\u2019s songs are mostly sung in Korean, not English, like Fonsi and Bad Bunny whose top hits are in Spanish. This shows a new shift in the music industry, where for a very long time only English-speaking music dominated the global music culture.<\/p>
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