{"id":128368,"date":"2018-10-17T14:27:05","date_gmt":"2018-10-17T18:27:05","guid":{"rendered":"https:\/\/www.noticel.com\/comercio\/economia\/top-stories\/20181017\/los-munchies-y-bebidas-predilectas-del-consumidor-puertorriqueno\/"},"modified":"2025-07-29T21:27:41","modified_gmt":"2025-07-29T21:27:41","slug":"los-munchies-y-bebidas-predilectas-del-consumidor-puertorriqueno","status":"publish","type":"post","link":"https:\/\/noticel.com\/en\/economia\/20181017\/los-munchies-y-bebidas-predilectas-del-consumidor-puertorriqueno\/","title":{"rendered":"Los ‘munchies’ y bebidas predilectas del consumidor puertorrique\u00f1o"},"content":{"rendered":"

Seg\u00fan el estudio ‘Las marcas que marcan’<\/i><\/p>\n

El panorama econ\u00f3mico ha obligado a los consumidores de Puerto Rico a buscar tama\u00f1os m\u00e1s grandes, cambiar a tiendas que venden m\u00e1s barato o comprar marcas m\u00e1s baratas, seg\u00fan se desprende del estudio ‘Las marcas que marcan’, preparado por la firma Gaither para la Asociaci\u00f3n de Ejecutivos de Ventas y Mercadeo de Puerto Rico (SME).<\/p>\n

A traves de 962 entrevistas llevadas a cabo entre junio y agosto de 2018, 46% de hombres y 54% de las mujeres manifestaron que hacen compras m\u00e1s peque\u00f1as y frecuentes al no tener dinero suficiente para una compra grande.<\/p>\n

A\u00fan con estos cambios en los h\u00e1bitos de consumo, siempre surgen marcas predilectas para el paladar u otras exigencias de los compradores locales. A continuaci\u00f3n una lista de las primera posiciones que ocupan las marcas m\u00e1s buscadas por los entrevistados en el estudio.<\/p>\n

Los ‘munchies’ <\/strong><\/p>\n

Meriendas saladas:<\/p>\n

Lays (20%)<\/p>\n

Doritos (1.5)<\/p>\n

Ritz (1.3)<\/p>\n

Meriendas dulces:<\/p>\n

Snickers y Kellogs Bars (11%)<\/p>\n

M&Ms (8%)<\/p>\n

Nestle (4)<\/p>\n

Chocolates:<\/p>\n

Hersheys (22%)<\/p>\n

Snickers (15)<\/p>\n

M&M (12)<\/p>\n

Las bebidas<\/strong><\/p>\n

Cafe:<\/p>\n

Yaucono (23%)<\/p>\n

Cafe Rico (21)<\/p>\n

Cafe Crema (8)<\/p>\n

Refrescos:<\/p>\n

Coca Cola (67%)<\/p>\n

Pepsi (11%)<\/p>\n

Sprite (8%)<\/p>\n

Cervezas:<\/p>\n

Medalla (34%)<\/p>\n

Coors Light (18)<\/p>\n

Heineken (15)<\/p>\n

Licores:<\/p>

\"\"<\/a><\/div>\n

Don Q (20%)<\/p>\n

Bacard\u00ed (13)<\/p>\n

Black Label (6)<\/p>\n

Lea:<\/strong><\/em> Boricuas prefieren ‘fast food’ a una panader\u00eda<\/a><\/p>\n

\u00bfCon que limpian? <\/strong><\/p>\n

Clorox (36%)<\/p>\n

Fabuloso (28%)<\/p>\n

Mistol\u00edn (8%)<\/p>\n

Sobre ruedas<\/strong><\/p>\n

Gasolina:<\/p>\n

Shell (45%)<\/p>\n

Puma (20)<\/p>\n

Gulf (14)<\/p>\n

Autos:<\/p>\n

Toyota (53%)<\/p>\n

Mitsubishi (5)<\/p>\n

Ford (5)<\/p>\n

\u00bfD\u00f3nde compran?<\/strong><\/p>\n

Supermercados:<\/p>\n

Econo (53%)<\/p>\n

Mr. Special (10)<\/p>\n

Amigo (7)<\/p>\n

Centros Comerciales:<\/p>\n

Plaza Las Americas (25%)<\/p>\n

Mayag\u00fcez Mall (8)<\/p>\n

Plaza del Sol en Bayam\u00f3n y Plaza del Caribe en Ponce (7%)<\/p>\n

La banca<\/strong><\/p>\n

Popular (73%)<\/p>\n

Cooperativas (9%)<\/p>\n

First Bank (7%)<\/p>","protected":false},"excerpt":{"rendered":"

Seg\u00fan el estudio ‘Las marcas que marcan’ El panorama econ\u00f3mico ha obligado a los consumidores de Puerto Rico a buscar tama\u00f1os m\u00e1s grandes, cambiar a tiendas que venden m\u00e1s barato o comprar marcas m\u00e1s baratas, seg\u00fan se desprende del estudio ‘Las marcas que marcan’, preparado por la firma Gaither para la Asociaci\u00f3n de Ejecutivos de […]<\/p>","protected":false},"author":0,"featured_media":611555,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ep_exclude_from_search":false,"footnotes":""},"categories":[23,22],"tags":[],"class_list":["post-128368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio","category-economia"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/noticel.com\/en\/wp-json\/wp\/v2\/posts\/128368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/noticel.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/noticel.com\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/noticel.com\/en\/wp-json\/wp\/v2\/comments?post=128368"}],"version-history":[{"count":1,"href":"https:\/\/noticel.com\/en\/wp-json\/wp\/v2\/posts\/128368\/revisions"}],"predecessor-version":[{"id":611580,"href":"https:\/\/noticel.com\/en\/wp-json\/wp\/v2\/posts\/128368\/revisions\/611580"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/noticel.com\/en\/wp-json\/wp\/v2\/media\/611555"}],"wp:attachment":[{"href":"https:\/\/noticel.com\/en\/wp-json\/wp\/v2\/media?parent=128368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/noticel.com\/en\/wp-json\/wp\/v2\/categories?post=128368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/noticel.com\/en\/wp-json\/wp\/v2\/tags?post=128368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}